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air jordan iv
following the success of the iii, tinker hatfield delivered one of the most comfortable, most-loved air jordans in the series, the air jordan iv.
the jumpman logo made its second appearance on the tongue but with the word "flight" added below it.
like the sculpted midsole, the cut of the shoe was the same as the air jordan iii. the visible air unit and padded tongue and collar also carried over from the ajiii.
the nubuck material was introduced to the sneaker world on the upper of the air jordan iv. the aj iv featured mesh for the first time, increasing breathability. multiple areas of the iv featured plastic. attached to the nubuck heel was a lean triangular plastic piece that was connected to a hard plastic lace holder. the lace holder at the forefoot provided added lockdown.
the heel tab that read "nike air" was plastic and similar to that of the air jordan iii. also on the upper was a plastic grid pattern that lay over the breathable mesh and behind the triangular piece.
to market the shoe, a new batch of michael jordan/mars blackmon commercials aired.
the air jordan iv is one of the most collected shoes in the series. ten years after its original release, nike retroed the aj iv in 1999; it sold out immediately.
wearing air jordan iv, mj was voted to his fifth consecutive all-star game and won the league scoring title for the third consecutive year. one of the most memorable air jordan iv moments was when michael hit the series-clinching, hanging jumper over craig ehlo in the first round of the playoffs against cleveland - better known as "the shot."